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Long Beach, Calif., Nov. 24, 2014  – The Rancho brand has released a new larger RS5000X™ shock series that helps deliver precisely controlled off-road performance to lifted trucks and sport utility vehicles found around the globe. The new RS5000X shock series includes Cross-Tuned Technology, a new, unique valve design that allows for increased control and consistent ride profile with a larger shock body.

Mickey-Thompson-Logo-2-12-13STOW, OH – Mickey Thompson Performance Tires & Wheels’ new Baja MTZP3 tire has earned two 2014 SEMA Global Media Awards.

After reviewing more than 2,000 products at this year’s SEMA Show, journalist Mikhail Lastochkin of The Russian Federation’s Polny Privod 4×4 Magazine and journalist Perry Mack of Canada’s 4WDrive Magazine selected the Baja MTZP3 for these unique awards.

“The Baja MTZP3 is an incredible mud-terrain tire, and we were so pleased that it was selected by industry journalists to receive these special awards,” stated Ken Warner, Vice President of Marketing for Mickey Thompson. “This tire delivers rugged style, reliable performance in a variety of terrains, longer tread life and responsive handling on the street.

Chevrolet unveiled its Colorado ZR2 Concept at the LA Auto Show today, featuring the 2.8L Duramax Turbo Diesel.

Chevrolet unveiled its Colorado ZR2 Concept at the LA Auto Show today, featuring the 2.8L Duramax Turbo Diesel.

LOS ANGELES – Chevrolet today introduced the Colorado ZR2 concept – a vision of how Chevrolet could take the all-new midsize truck’s off-road capability to the next level. It also showcases the new 2.8L Duramax diesel engine that will arrive in the Colorado lineup later next year.

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The Ram 2500 Outdoorsman concept truck shows just how capable, and functional, a 2500 can be for off-roaders and hunters when outfitted with Mopar and aftermarket parts. Ram says this truck was inspired by its relationship with outdoors outfitter Mossy Oak who helped created the truck’s unique color that’s aptly called “Swamp Thing Green,” which features a blend of camouflage details incorporated into the hood, roof and lower body of the truck.

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Line-X has already enjoyed tremendous success as a franchiser of high-performance spray-on bedliners, but this week at the SEMA Show, the company announced that is expanding its Truck Gear line of aftermarket parts in a unique fashion that stays true to the company’s roots.

Bro-Dozer Supreme.

Bro-Dozer Supreme.

The SEMA Show covers more than 1.1 million square feet of space inside and outside of the Las Vegas Convention Center. Years ago the off-road market only occupied a small portion of the SEMA floor, but the last few years have seen a big surge.

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Greenville, S.C. (Oct 31, 2014)
– BFGoodrich® Tires, the company that created the first all-terrain tire in 1976, has launched its most advanced light truck tire ever with the new All-Terrain T/A KO2 tire. The tire is now available in 12 initial sizes to consumers at more than 20,000 BFGoodrich authorized dealers.

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A few weeks back, Off-Road.com has the chance to travel to Northern Baja to test BFGoodrich’s newest tire, that All-Terrain T/A KO2, a tire that BFG hails as “our toughest all-terrain tire ever.”

GM-Logo-10-21-14DETROIT – Eleven more General Motors facilities have achieved landfill-free status. The running total is 122 manufacturing and non-manufacturing operations spanning Asia, Europe, and South and North America that recycle, reuse or convert to energy all waste from daily operations.

“Our landfill-free movement is part of our culture of continuous improvement embraced by teams globally,” said Jim DeLuca, GM executive vice president of Global Manufacturing. “Not only does it make our operations more efficient and help conserve vital resources, but we’re able to reinvest the money we get from recycling into future vehicles for our customers.”

Tread-Lightly-Thumb-9-22-14Salt Lake City, Utah – Tread Lightly! appointed two new members to its Board of Directors at an annual meeting recently held at its headquarters in Salt Lake City, Utah.

The new board members are Andrew Hoit, Vice President of Sales at Falken Tire Corporation, a global performance tire manufacturer, and Mark MacGuinness, Vice President at Discount Tire Direct, the world’s largest independent tire and wheel retailer.

“Tread Lightly! is committed to protecting access to the great outdoors for the benefit and enjoyment of people of all ages, and our diverse board has a growing interest in the many issues currently impacting access to public and private lands and waters,” said Lori McCullough, executive director and board member for Tread Lightly!. “As a member based organization, Tread Lightly! is also committed to expanding our membership as we approach our 25th anniversary in 2015. We encourage everyone who enjoys the outdoors to consider a Tread Lightly! membership as a way to help support access to our public lands.”